Develop and execute a national content strategy for a network of 900+ local websites
Create, coordinate and strategize quality content designed to appeal to target audience, maximizing size and engagement of audience
Anticipate audience trends and plan and react to user data and reaction
Coordinate national breaking news, including the Sikh Temple shooting and Boston bombing coverage
Drive, track and analyze editorial KPIs for Patch nationally
Cross-functional leadership working closely and strategically with executives in sales, content, IT, public relations, marketing, product, business development and finance.
Hire, lead and develop both small-scale and national teams directly and indirectly over several time zones
Establish and implement operational policies and procedures across small and large teams
Develop and execute a national brand voice to create a compelling and consistent user experience
Work with product team to create and manage web experience and prioritize user functionality
Oversee national UGC and blogging strategy
Strategically increased blogging on Patch by 75 percent in three months
Shepherded hundreds of thousands of users across the country through transition to new product
Emphasized recruitment and cultivation of users
Led rollout of community engagement-focused role
Plan and lead digital trainings for more than 1,000 employees
Communicate to national audiences in both a virtual and in-person environment
Coordinated both intimate and large-scale marketing events for the Patch brand, including a 500-person co-sponsored electoral debate
Oversee national strategy and tactical operations of 900+ Facebook pages and more than 1,000 other social accounts
Increased social referrals by 50 percent within 60 days of taking over the leadership role
Conduct social trainings on branding, voice, editorial strategy, tools and analytics
Implement a national social Enterprise system for employee use and user engagement
Create and manage editorial calendar for social presence
Communicate and execute social influence marketing techniques, emerging media platforms and web brand experience
Deep understanding of how to analyze and grow audience metrics, including UVs, PVs, UVs/V, PV/V, visits per month, time spent on site, referral traffic
Led content and user strategy for a national targeted audience of 26 million UVs
Train teams on understanding and moving metrics
Expertise in Tableau software, Google Analytics and Omniture, internal metrics systems
Adept at sort and disseminating metrics to team members
Proficient in Microsoft Excel and Google spreadsheet
Email marketing metrics, including how to boost open, click-through and action rates
Experienced at event planning with focus on highest ROI and lowest cost
Comfortable analyzing, measuring and boosting employee productivity metrics
Social media marketing: Skilled in day-to-day operations, audience building, training and strategy
Search engine marketing: Skilled in SEO, SEO training and skills development, internal and external linking, keyword use, Google AdWords, content sharing and social algorithms
User copy: Experienced in writing for customers and adept at fostering user loyalty
Experienced at developing successful email campaigns
From conception to execution, I've planned both intimate and large-scale events, including:
Parades, festival and conference presences
Community workshops to foster user engagement
Tweetups and social networking events
SMB social media training sessions
Writing customer-targeted email copy
Partner closely with third-party contractor to implement CRM strategies efficiently and effectively.
Programming user emails to optimize engagement
Analyzing open, click-through and action rate metrics
Coordinating email campaigns with incredible success, including 60 percent open and 40 percent click-through rates
Growing e-newsletter subscriber base through both grassroots and online conversion efforts
Marketed Triblocal to suburban communities, present and potential future readers and contributors using Web-based digital marketing and grassroots efforts.
Worked to brand Triblocal.com as an emerging new media source through extensive use of Twitter, Facebook and other digital media.
Develop and implement strategic plans for moving Triblocal forward, expanding and improving on the new product.Selected to join 2010 strategic planning efforts as a member of the TribLocal innovations team
Write original copy, edit contributor copy and manage Web site for updated content, bring new contributors and writers to the site and print edition for localized news in the Tribune, manage and layout print section and four Web sites, develop readers and sources through social media, including blogs and other outlets.
Organize community workshops, marketing events and other community outreach
Knowledgeable in SEO practices and tracking and optimizing page views, hits and unique visitors
Established early use of Twitter in Triblocal office, including addressing ethical and PR-related concerns, created Facebook group for readers/contributors, bringing in hundreds of followers and group members.
Developed video pages for further digital marketing.
Awarded a 2009 general excellence award for leading team contributions to Triblocal.com’s digital marketing and expansion into more Chicago suburbs and a 2010 award for innovation
Member of Ethics and Consistency Committee, developing a mission statement and style book
Helped lead Triblocal.com expansion into northern suburbs through mentor program and training
Develop local sources and stories for 10 school districts in three communities, write weekly schools' features, organize and execute school-related projects and packages, write breaking news updates.
As county reporter, I wrote political stories about Shiawassee County's leaders. I attended county commission meetings, maintained relationships with county leaders and wrote stories pertinent to county residents.
As weekend editor, I used Quark to layout the daily news publication
Established relationships with community members, write and edit stories, choose front-page articles, report about various community issues, including murders, court proceedings, local politics and salary negotiations, photography, coordinate reporters and reporting projects.
Earned second place state-wide in the 2004 Associated Press awards for spot news coverage of gang-related shootings in New Mexico
Named employee of the Month award by the Roswell Daily Record's editor and publisher in Dec. 2005
Bachelor's degree from Michigan State University with a specialization in business
MSU Honor's College graduate
2004 Excellence in Journalism award
2002 winner of business research and analyst award