Every written interaction we have with other people is a piece of content. Whether it's an article written to reach thousands of people, an email to a user, a document outlining strategy or a chat exchange with a peer, we are constantly creating content.
What are we saying? Are we saying it clearly? Do we have an authentic and compelling voice? It's a question that's just as important for brands to consider as it is to reporters and editors.
Our content is a reflection of ourselves.
My decade of experience in content creation is a great asset to me in my work focused on user engagement and my leadership at a national media company.
I am a member of the Online News Association and recently attended the 2013 ONA conference, where online journalists from around the world gathered to discuss the latest in digital storytelling tools, content analytics and strategy and more.
Read my Tweet quoted by NetNewsCheck's Storify of Tweets from Amy Webb's presentation 10 tech trends for journalists.